About

About Nilo Thiago

I spent twenty years in advertising as a creative — writing, art-directing and shaping campaigns for brands. Today I put that craft to work on the performance side: I build marketing automation for affiliate marketers and Amazon sellers competing in the United States market.

What I do

I help affiliates and Amazon sellers run leaner, faster paid-traffic operations. The repetitive parts of running ad accounts — building and updating campaigns, managing budgets and bids, pulling performance data, harvesting search terms and negative keywords — get automated, so the people running the offers can spend their time on strategy and creative instead of spreadsheets. The work spans Google Ads, Meta Ads and Amazon Ads.

From creative to performance

For most of my career I lived on the creative side of advertising: the concept, the copy, the idea that makes someone stop and pay attention. Performance marketing is that same instinct pointed at a number. I pair the feel for what actually moves people with software that measures it, iterates on it and scales it.

How I build it

I develop automation on top of the official advertising APIs — Google Ads, Meta Marketing and Amazon Advertising — mostly in Python. The tools read account performance, create and adjust campaigns, manage budgets and bids, and surface the data that decisions actually depend on. Everything runs with proper authorization and in compliance with each platform's policies and API terms; no data is sold or transferred to third parties.

Focus